Michael Braungart & William McDonough win prestigious WorldGBC David Gottfried Award
Dr. Michael Braungart and William McDonough have been awarded the prestigious WorldGBC David Gottfried Global Green Building Entrepreneurship Award for their unique, innovative and entrepreneurial contribution to the global green building movement.
Tai Lee Siang, WorldGBC’s Chairman, honoured the two individuals at a special ceremony in Jaipur, India. The WorldGBC’s David Gottfried Award recognises individuals whose contributions have been particularly pioneering, displaying an entrepreneurism that has helped to transform or advance the green building mission. Braungart and McDonough were chosen as this year’s winners for their unique approach to a business-led green building strategy. In particular, the pair were praised for their 2002 book Cradle to Cradle: Remaking the Way We Make Things, which strongly advocated for Cradle to Cradle approaches within businesses to design products which eliminate the concept of waste, use clean energy, value clean water and healthy ecosystems. About the green building movement Dr. Braungart said: "We need an architecture that celebrates the human footprint, buildings in which the air is better than outside and which clean the water and the air, just like trees."
"The need for true innovation has never been more profound then now. We are capable of creating high-quality circular alternatives which are beneficial for humans and nature. If the future can be positive, why choose differently?"