Mon, 11/19/2012 - 15:00 -- klm-admin

Invitation to the scientific colloquium Cradle to Cradle on September 30th, 2021 in Lüneburg (hybrid event)

Dear friends of Cradle to Cradle in science!

As you know, the book Cradle to Cradle has been ranked right next to Charles Darwin (The Origin of Species) in the list of the world's pioneering science books. This is a great honor. There have been many awards for the concept, including the Golden Flower of Rheydt, honorary doctorates, and even a C2C new cherry tree variety.

Compared to the scientific foundation of other areas, however, we are at the very beginning. That is why it is necessary to meet from time to time and exchange scientific information about what the state of research is, where there are shortcomings and how Cradle to Cradle science can be further developed in the future.

The program will focus on current work practices but also on issues such as new business models. Social and cultural aspects are represented as well as business and technical issues.

We are looking forward to a large number of participants, also from those who implement Cradle to Cradle in business or administration, as an opportunity to inform themselves about the current status and to share their own work experiences.

About the program:
Due to limited on-site seating, the event will be held online for additional viewers. Zoom credentials for free participation will be available upon prior registration at c2c2021@leuphana.de.
Time frame of the event 9:15 a.m. to approx. 6 p.m.

The programme for the research colloquium is available here. It contains all necessary information for online participation, application for wildcards and the hygiene concept for guests on site.

With best regards,

Welcome to Lüneburg or the net!

Michael Braungart


29.04.2021 Guest article in the Frankfurter Rundschau: Food in harmony with nature and the environment

Agriculture destroys resources that are essential for future generations. But we can prevent this: with a different, new "organic". A guest article by Michael Braungart from the Hamburg Environmental Institute. Read the full article here (Language: German).


02.01.2021: Aktuelle Stunde, WDR television, interview with Michael Braungart: "Cradle to Cradle" for a world without trash

In the broadcast "Aktuelle Stunde" (02.01.2020), the regional information magazine of the WDR television, Michael Braungart answered questions on the topic "A world without waste". Under the following link, the interview can be seen directly on the pages of the WDR until 09.01.2021 (Language: German): Aktuelle Stunde/WDR-Interview with Michael Braungart: "Cradle to Cradle" for a World without Garbage


03.10.2020: radioeins, rbb Interview with Prof. Michael Braungart: SERO - a system with a future?

As part of the radio day "30 years of German unity - Status Quo Vadis?" of radioeins (RBB) Michael Braungart gave an interview to the radio channel on the topic: "SERO - a system with a future?", which deals with the GDR secondary raw material collection SERO at that time and its relevance today.

The interview can be listened here: radioeins (RBB) interview with Prof. Michael Braungart: Sero - a system with a future? (Language: German)



23.05.2019 Die Goldene Blume (The Golden Flower) for Chemist Professor Doctor Michael Braungart

The oldest German environmental protection prize, the "Goldene Blume von Rheydt" (Golden Flower of Rheydt), this year goes to the German chemist Professor Michael Braungart. He receives the prestigious award for his work in the field of ecology and sustainability, especially for his research and performance in the context of the "Cradle to Cradle" principle. The aim is to keep all materials as nutrients in closed cycles. This is possible with eco-effective things and processes. Braungart coined the term eco-effectiveness together with the US architect William McDonough. This means that waste becomes a nutrient and flows back into a cycle. On the one hand, for example, metals and plastics can be designed to be returned to the technosphere and on the other hand, wearing objects such as brake pads, tyres, shoe soles etc. become nutrients for the biosphere.

Such a circulation principle should encourage a rethink. An example: It is not only a matter of reducing the fuel consumption of cars, as would be the case with pure thinking on the basis of a life cycle assessment, but also of being able to use emissions from consumption for other purposes. For example, to be able to use them in such a way that fuel is produced from them again. Products and production processes should be designed in such a way that they are not only less harmful, but also more useful for people and nature. The principle of waste would no longer exist in this sense, because something new is "born" out of everything, hence the principle "cradle to cradle".

After studying chemistry and process engineering in Constance and at Darmstadt Technical University, Braungart received his doctorate in 1985 from the Department of Chemistry at Hanover University. At the same time, he has been involved in setting up the chemistry department of Greenpeace Germany since 1982, which he headed from 1985 to 1988. Braungart founded the EPEA Institute in 1987. Together with US architect and designer William McDonough, he is also founder of the design and development company McDonough Braungart Design Chemistry (MBDC) in Charlottesville (Virginia). Braungart is Professor of Cradle to Cradle Design, Ecodesign and Eco-Effectiveness at Leuphana University of Lüneburg. From 2009 to 2017 he held the Chair of Cradle to Cradle at Erasmus University in Rotterdam. He has also accepted a visiting professorship at the University of Virginia. He is also the founder and scientific director of the Hamburg Environmental Institute (HUI). Since 1994, Braungart has lectured and published on the topics of realising "intelligent products" that are fit for the future, developing and implementing environmental protection concepts, environmentally compatible production processes and ecological balances for complex consumer goods.

He will be awarded the Goldene Blume on 14 September 2019 at 5 pm. during a ceremony at the Mönchengladbach Theatre. This will be done by Dr. Karl Hans Arnold, Chairman of the Board of Directors "Kuratorium für die Verleihung der Goldenen Blume von Rheydt e.V.". The Goldene Blume von Rheydt has been awarded a total of 26 times since 1967, most recently to Bettina Gräfin Bernadotte af Wisborg (Mainau Island) in 2017.

Free tickets can be ordered via MGMG at +492161 - 25 52401.


23.10.2018 heute+ Interview Prof Dr Michael Braungart - "Politics must act!"

Prof Dr Michael Braungart gave an interview on the subject of microplastics on 23-10-2018 in the ZDF news programme heute+. Car tyres are the main cause of the microplasty discovered in the human intestine, says environmental expert Michael Braungart. The main problem is the harmful pollution.


Michael Braungart & William McDonough win prestigious WorldGBC David Gottfried Award

Dr. Michael Braungart and William McDonough have been awarded the prestigious WorldGBC David Gottfried Global Green Building Entrepreneurship Award for their unique, innovative and entrepreneurial contribution to the global green building movement.

Tai Lee Siang, WorldGBC’s Chairman, honoured the two individuals at a special ceremony in Jaipur, India. The WorldGBC’s David Gottfried Award recognises individuals whose contributions have been particularly pioneering, displaying an entrepreneurism that has helped to transform or advance the green building mission. Braungart and McDonough were chosen as this year’s winners for their unique approach to a business-led green building strategy. In particular, the pair were praised for their 2002 book Cradle to Cradle: Remaking the Way We Make Things, which strongly advocated for Cradle to Cradle approaches within businesses to design products which eliminate the concept of waste, use clean energy, value clean water and healthy ecosystems. About the green building movement Dr. Braungart said: "We need an architecture that celebrates the human footprint, buildings in which the air is better than outside and which clean the water and the air, just like trees."


"The need for true innovation has never been more profound then now. We are capable of creating high-quality circular alternatives which are beneficial for humans and nature. If the future can be positive, why choose differently?"

Michael Braungart


Current Events


Summit Meeting of World Market Leaders, Schwäbisch Hall

The Summit of World Market Leaders is the top event in the "home of world market leaders" and the largest meeting of actual and potential world market leaders, consultants and political decision makers in Germany. The event networks the hidden champions of the German SME sector and shows how to become and remain a world market leader.

Michael Braungart will give a keynote speech on the topic of Cradle to Cradle at 2:30 p.m. in the section "Germany as a pioneer of sustainable innovations?" and participate in the subsequent panel discussion.

Language: German


Future Food, Museum of Bread and Art, Ulm, Germany

What will we have on our plates in the year 2050? A good old-fashioned steak? Veggie burgers? Meat grown in a laboratory? Or will the plate be empty because we can no longer generate enough food to satisfy the world's growing population?
This exhibition addresses one of the greatest challenges of our time. It illustrates how the future of our food supply depends not only on political decisions, but also on personal choices.
Videos, scientific models, and artistic perspectives are presented alongside museum displays. Visitors are invited to participate at numerous interactive stations.

At 6:30 pm, Michael Braungart will speak on the topic "A new organic - consumption climate positive".

Language: German


Municipal Building of the Future, Webinar - Goals and Challenges for Cities, Counties and Municipalities, Webinar
Urban development and citizen participation, real estate law, management, promotion, tenancy and condominium law, environmental law and climate protection, webinar

The dawned decade represents a very big challenge for all actors in the field of public real estate in view of the climate protection goals 2030/2045. Therefore, the German Association of Cities has addressed this issue and developed a corresponding recommendation for action for cities.

It is a handout to pursue sustainability goals in building and renovation and to award planning and construction services based on the criteria for sustainable and sufficiency-oriented building. The goal should be to make better use of existing resources.

The webinar will present the key points for municipal construction. The aim is to strengthen the exemplary function in all municipal construction measures. The focus must be on sustainable, economical and innovative as well as quality planning and construction.

Furthermore, the webinar will present the Cradle to Cradle concept by the originator of this approach and the updated certification system for renovations by a DGNB representative. A contribution from municipal practice on approaches and implementation steps in the planning and construction processes will round off the webinar program.

Michael Braungart will give a presentation on "Cradle-to-Cradle - Opportunities for the Circular Economy in Municipal Construction" at 11:30 am.

Language: German


“Open Your Mouth” Karlsruhe Lecture Series 2022, Karlsruhe

The Karlsruhe Lectures presented under the heading of “Open Your Mouth” owe their existence to the realization that innovation and creative design are unable to unfold their convincing and desirable vital forces in the absence of painful processes. The Karlsruhe Academy of Advanced Dental Studies has invited the public and members of the dental profession to these lectures since 1983.

It has always been the case that those persons are held in particularly high regard who creatively add to the ongoing process of value generation by the example they set in life and through the power of their language and their ideas.

“Open your mouth” is the sentence at the beginning of any activity by a dentist. Persons seek the dentist‘s help, and are ready to open their mouth, in order to escape a state of suff ering from pain and fear. By treating his patients‘ teeth, the dentist preserves their mouth, face, self-confi dence, and speech.

Opening one‘s mouth in the dentist‘s chair and doing so in public are ventures enjoying no great popularity, being inevitably associated with some amount of pain, and yet are indispensable. The speakers presenting Karlsruhe “Open-Your-Mouth” lectures, their lifes‘ achievements and their topics of choice assign model character to the “Open Your Mouth” topos. It amalgamates into an impressive symbiosis dental and societal interventions.

"Cradle to Cradle as an Opportunity for Innovation" - this is the title of Prof. Michael Braungart's presentation at the Karlsruhe "Mund auf" 2022 lecture (11 am).

Language: German