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The big mistake of environmentalists: Michael Braungart at TEDxAmazonia

Wed, 07/08/2015 - 17:25 -- editor_braungart

Michael Braungart -- German chemist who is trying to reinvent the productive model of humanity. Along with the American architect William McDonough (his partner at McDonough Braungart Design Chemistry), wrote the book "Cradle to Cradle", which attempts to design a system in which there is no waste in industrial production. Traditional environmentalist thinking critic, Braungart consults for Ford, Nike and the city of Chicago.