Davos-Klosters, Switzerland, 19 January 2016

Fri, 01/22/2016 - 17:08 -- editor_braungart
Tuesday, January 19, 2016

A new report is released today by the World Economic Forum and Ellen MacArthur Foundation, with analytical support from McKinsey & Company. The New Plastics Economy: Rethinking the future of plastics.

“The overarching vision of the New Plastics Economy is that plastics never become waste; rather, they re-enter the economy as valuable technical or biological nutrients. The New Plastics Economy is underpinned by and aligns with principles of the circular economy. Its ambition is to deliver better system-wide economic and environmental outcomes by creating an effective after-use plastics economy, drastically reducing the leakage of plastics into natural systems (in particular the ocean) and other negative externalities; and decoupling from fossil feedstocks.”

Prof. Dr. Michael Braungart is on the Advisory Panel.