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Media

News

Davos-Klosters, Switzerland, 19 January 2016

A new report is released today by the World Economic Forum and Ellen MacArthur Foundation, with analytical support from McKinsey & Company. The New Plastics Economy: Rethinking the future of plastics.

“The overarching vision of the New Plastics Economy is that plastics never become waste; rather, they re-enter the economy as valuable technical or biological nutrients. The New Plastics Economy is underpinned by and aligns with principles of the circular economy. Its ambition is to deliver better system-wide economic and environmental outcomes by creating an effective after-use plastics economy, drastically reducing the leakage of plastics into natural systems (in particular the ocean) and other negative externalities; and decoupling from fossil feedstocks.”

Prof. Dr. Michael Braungart is on the Advisory Panel.

A ‘Cradle to Cradle’ economy is Europe’s only future

Europe needs a positive agenda to define its future. We need real innovation, intelligent product design and quality, and that means we have to stop using sustainability concepts, which are only trying to correct unfixable errors in our old system.

EW

Michael Braungart winner of the Urban Mining Award 2015

During the 6th Urban Mining Congress in Dortmund on the 4th of November, Michael Braungart received the Urban Mining Award 2015.  The Urban Mining Award recognizes outstanding contributions and achievements towards the promotion and implementation of a consistent circular economy. Against the backdrop of the increasing scarcity of raw materials, the urban mining foundation takes the best possible recovery approach of used materials into account. Valuable resources are stored in and under our cities. Since the world's raw materials are becoming dramatically scarce and expensive, urban mining becomes more and more important. Therefore, our future needs scientists and entrepreneurs around the world, who develop innovative solutions for the recovery of metals, minerals and other valuable substances.

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