TEDxBrainport 2012 - Michael Braungart - Give P a chance!

Wed, 07/08/2015 - 17:08 -- editor_braungart

TEDxBrainport 2012 - Making the Future. Michael Braungart wants us to give P a chance, phosphor that is. Valuable resources such as phosphor are being mismanaged in a take, make waste cycle. Making these processes more efficient only means we destroy less. We need to change how we think about processes and become more eco-effective, not just eco-efficient.